We are FMCG Advisors

A Fast Moving Customers Goods Advisor  for Start Ups, Microenterprises and SMEs. We develop consulting services for startups.

We are FMCG Advisors

A Fast Moving Customers Goods Advisor for Start Ups, Microenterprises and SMEs

Our Services

FMCG consulting for startups, microenterprises, and SMEs focused on brand positioning, sales training, portfolio management, and long-term profitability strategies.

profitability

We develop tailored strategies to maintain profitability in the face of economic change and evolving market pressures.

FMCG consulting for startups, microenterprises, and SMEs focused on brand positioning, sales training, portfolio management, and long-term profitability strategies.

Market positioning strategy

We carried out a comprehensive assessment of our market standing to establish a well-defined market positioning strategy.

FMCG consulting for startups, microenterprises, and SMEs focused on brand positioning, sales training, portfolio management, and long-term profitability strategies.

Strategic Portfolio Management

The product portfolio was assessed and adjusted to ensure alignment with strategic business goals and evolving market needs.

FMCG consulting for startups, microenterprises, and SMEs focused on brand positioning, sales training, portfolio management, and long-term profitability strategies.

Distinctive brand positioning

We work to unlock and enhance what makes the brand unique in each market, driving stronger positioning and customer connection.

FMCG consulting for startups, microenterprises, and SMEs focused on brand positioning, sales training, portfolio management, and long-term profitability strategies.

Sales Training

We support and strengthen commercial teams with training and advisory services.

FMCG consulting for startups, microenterprises, and SMEs focused on brand positioning, sales training, portfolio management, and long-term profitability strategies.

“If you are looking for different results, do not always do the same thing”
– Albert Einstein

How we work?

Analize the situation

Diagnosis according to the Project/Company Business Plan.

Building solutions

Tailored to each of your needs, along with your business structure.

We take action

Focus on the materialization of the Strategic, Tactical or Operational Plan, according to your requirement.

Getting results

Analyzing sales, adapting plans to meet the needs of the changing environment, without compromising profitability.

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FAQ

Through end-to-end business consulting, the idea is validated, the appropriate business model is defined, and a launch plan is outlined (legal, fiscal, commercial, and operational). In addition, a framework for the first 120 days is designed with clear milestones and simple metrics to ensure progress with confidence.

In addition, we design the first 90 days with clear milestones and simple metrics so you can move forward with confidence.

Yes, with a clearly planned strategy and profitability approach. Costs, pricing, and channels are analyzed, and objectives are set using simple and clear KPIs. In addition, continuous improvement actions are implemented to sustain healthy and sustainable margins.

Focus is placed on profitable market development by analyzing demand and competition, defining positioning and the appropriate value proposition. Pilot tests are then launched, opening doors with distributors and key partners across all commercial channels. Strong expertise is held in food market development.

Commercial channels are optimized by prioritizing those with the highest return in Fast-Moving Consumer Goods (FMCG)—distributors, e-commerce, retail, HoReCa, and the travel market. A Master Distribution Plan is created with realistic goals, well-defined physical and weighted coverage, and an acquisition pace aligned with brand scalability.

A tailored plan is developed for retail, HoReCa, and traditional distribution, clearly defining the commercial approach, negotiation terms, and required logistics to optimize business operations. Meetings are generated and guidance is provided throughout negotiations to secure agreements.

A management dashboard is developed covering sales, profitability, and commercial performance, with visibility on margins, break-even points, and line-by-line profitability. This provides real insight and enables data-driven decision-making.

Pricing, margins, mark-up, and profitability are reviewed to detect leakages from unnecessary discounts, promotions, or an inadequate product mix. Pricing and commercial rules are adjusted to increase contribution without losing volume or key profitability.

By auditing the value chain end-to-end, areas for optimization are identified across procurement, production, and sales, including material flows, information, and timing. Bottlenecks are detected, and quick wins in cost, efficiency, and profitable mix are implemented.

Purchasing and sales management is optimized through simple, results-focused processes, automation of repetitive tasks, and effective delegation. Operational time is freed up to concentrate on high-impact strategic decisions.

Through a diagnostic of management and business leadership, commercial focus, value proposition, and team execution can be reviewed. A recovery plan is then applied with concrete actions in customer acquisition, retention, and sales profitability.

Business plans and realistic sales forecasts are created by territory and portfolio, with clear objectives and defined sales building blocks. Practical training, weekly monitoring, and incentive schemes tailored to each situation are also implemented.

EBIT and EBITDA are improved by adjusting cost structure, pricing, and product mix. Quick wins are prioritized along with the implementation of a sustainable operational efficiency plan.

As a Company Advisor, close collaboration is established to lead a turnaround plan: 360° analysis, cash-flow focus, supplier renegotiation, and client recovery. A clear roadmap with milestones and accountability is defined, enabling the optimization of both internal and external business processes.

Working capital is structured by optimizing collection, payment, and inventory ratios. The cash cycle is shortened, while credit and stock policies are established to stabilize liquidity efficiently within the company.

Cash flows are analyzed to detect mismatches between collections and payments, seasonality, or unfunded growth. A treasury calendar, forecasts, and tactical financing alternatives are implemented to ensure liquidity.

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